The Routledge companion to arts marketing

• Other Authors: O'Reilly, Daragh (Editor), Rentschler, Ruth, 1953- (Editor), Kirchner, Theresa A. (Editor)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, 2014
• Series: Routledge companions in business, management and accounting
• Subjects: art marketing; příručky; handbooks, manuals, etc
• ISBN: 9780415783507; 978-0-203 74881-7
• Physical Description: xxvii, 411 s. : il. ; 25 cm

Table of Contents:

• Macro Arts Marketing Issues
• Artists And Their Managers
• Arts Organizational Management And Strategies
• Consumption Perspectives
• The Marketing Of Specific Arts