%0 Book %A Sivulka, Juliann, 1950- %I Wadsworth Cengage Learning %D 2012 %C Boston, MA %G English %@ 9781133311133 1-133-31113-X %T Soap, sex, and cigarettes : a cultural history of American advertising %U http://www.loc.gov/catdir/enhancements/fy1212/2010939315-d.html %U http://www.loc.gov/catdir/enhancements/fy1212/2010939315-t.html %7 2nd ed. %X "Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues."--Vydavatelská anotace