Web marketing all-in-one for dummies

Ready to advertise on the web, create buzz about your product, and start online conversations? This collection of minibooks has you covered!

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Bibliographic Details
Main Author Arnold, John, 1972- (Author)
Format Book
LanguageEnglish
Published Hoboken, N.J. : John Wiley & Sons, c2012
Edition2nd ed.
Series--For dummies
Subjects
ISBN9781118243770
Physical Descriptionxxxiv, 898 s. : il. ; 24 cm

Cover

Table of Contents:
  • Introduction
  • Web presence
  • Search engine optimization
  • Web analytics
  • Online advertising and pay per click
  • E-mail marketing
  • Blogging and podcasting
  • Social media marketing
  • Mobile marketing