The global economics of sport

"Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international business...

Full description

Saved in:
Bibliographic Details
Main Author: Gratton, Chris, 1948- (Author)
Format: Book
Language: English
Published: London ; New York : Routledge, 2012
Edition: 1st pub.
Subjects:
sport
ekonomika sportu
globalizace
sports
sports economics
globalization
studie
studies
ISBN: 9780415586184
978-0-415-58619-1
978-0-203-80724-8
Physical Description: vii, 128 s. : il. ; 24 cm

Cover

Table of contents

LEADER 02766cam a2200433 a 4500
001 69327
003 CZ ZlUTB
005 20240829152715.0
007 ta
008 111229s2012 xxka 001 0 eng
020 |a 9780415586184  |q (váz.) 
020 |a 978-0-415-58619-1  |q (brož.) 
020 |a 978-0-203-80724-8  |q (ebk) 
040 |a DLC  |b cze  |c DLC  |d DLC  |d ZLD002 
044 |a xxk  |a xxu 
072 7 |a 796  |x Sport. Hry. Tělesná cvičení  |2 Konspekt  |9 20 
080 |a 796/799  |2 MRF 
080 |a 796/799:33  |2 MRF 
080 |a 316.422  |2 MRF 
080 |a (048.8)  |2 MRF 
245 0 4 |a The global economics of sport /  |c Chris Gratton ... [et al.] 
250 |a 1st pub. 
260 |a London ;  |a New York :  |b Routledge,  |c 2012 
300 |a vii, 128 s. :  |b il. ;  |c 24 cm 
504 |a Obsahuje bibliografii a rejstřík 
520 |a "Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities. This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. Drawing on case studies from the UK, North America, Europe, the Far East and beyond, the book concludes with a look forward over the next twenty years, offering a powerful forecast for the evolution of the global sports market. This book is essential reading for any student or professional with an interest in the economics of sport"--Vydavatelská anotace 
650 0 7 |a sport  |7 ph116248  |2 czenas 
650 0 7 |a ekonomika sportu  |7 ph202926  |2 czenas 
650 0 7 |a globalizace  |7 ph120568  |2 czenas 
650 0 9 |a sports  |2 eczenas 
650 0 9 |a sports economics  |2 eczenas 
650 0 9 |a globalization  |2 eczenas 
655 7 |a studie  |7 fd133597  |2 czenas 
655 9 |a studies  |2 eczenas 
700 1 |a Gratton, Chris,  |d 1948-  |7 kup20010000033170  |4 aut 
910 |a ZLD002 
992 |a BK  |b SK  |d 1 
999 |c 69327  |d 69327 
952 |0 0  |1 0  |4 0  |6 79GLOBAL  |7 0  |8 BOOK  |9 125897  |a UTBZL  |b UTBZL  |c 010  |d 2014-02-12  |l 1  |m 1  |o 79/GLOBAL  |p 420010152885  |q 2028-12-31  |r 2019-08-26  |v 938.00  |w 2019-08-26  |x N:nákup;  |y 08 

Similar Items