Marketing for hospitality and tourism

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Bibliographic Details
Main Authors: Kotler, Philip, 1931- (Author), Bowen, John T. (Author), Makens, James C. (Author)
Format: Book
Language: English
Published: Harlow : Pearson, c2014
Edition: 6th ed.
ISBN: 9781292020037 1-292-02003-2
Physical Description: ii, 630 s. : barev. il. ; 28 cm


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Item Description: Nad názvem: Pearson new international edition
Bibliography: Obsahuje bibliografie a rejstřík
ISBN: 9781292020037 1-292-02003-2