The advertising and consumer culture reader
Saved in:
Other Authors: | , |
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Format: | Book |
Language: | English |
Published: |
New York ; London :
Routledge,
2009
|
Subjects: | |
ISBN: | 9780415963305 978-0-415-96329-9 |
Physical Description: | xi, 443 s. : il. ; 26 cm |
LEADER | 01518cam a2200385 a 4500 | ||
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003 | CZ ZlUTB | ||
005 | 20240829152650.0 | ||
007 | ta | ||
008 | 081119s2009 xxua 001 0 eng d | ||
020 | |a 9780415963305 |q (brož.) | ||
020 | |a 978-0-415-96329-9 |q (váz.) | ||
040 | |a DLC |b cze |c DLC |d YDXCP |d C#P |d CDX |d BWX |d NLGGC |d DLC |d ABD103 |d ZLD002 | ||
044 | |a xxu |a xxk | ||
072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
080 | |a 659.1 |2 MRF | ||
080 | |a 304 |2 MRF | ||
080 | |a 316.7:7.011.26 |2 MRF | ||
080 | |a (048.8:082) |2 MRF | ||
245 | 0 | 4 | |a The advertising and consumer culture reader / |c edited by Joseph Turow and Matthew P. McAllister |
260 | |a New York ; |a London : |b Routledge, |c 2009 | ||
300 | |a xi, 443 s. : |b il. ; |c 26 cm | ||
504 | |a Obsahuje bibliografii a rejstřík | ||
650 | 0 | 7 | |a reklama a propagace |7 ph116035 |x sociální aspekty |2 czenas |
650 | 0 | 7 | |a masová kultura |7 ph122659 |2 czenas |
650 | 0 | 9 | |a advertising |x social aspects |2 eczenas |
650 | 0 | 9 | |a popular culture |2 eczenas |
655 | 7 | |a kolektivní monografie |7 fd501537 |2 czenas | |
655 | 9 | |a collective monographs |2 eczenas | |
700 | 1 | |a Turow, Joseph, |d 1950- |7 xx0029462 |4 edt | |
700 | 1 | |a McAllister, Matthew P., |d 1960- |7 utb2014804612 |4 edt | |
910 | |a ZLD002 | ||
992 | |a BK |b SK |d 1 | ||
999 | |c 69192 |d 69192 | ||
952 | |0 0 |1 0 |4 0 |6 659ADVERTISING |7 0 |8 BOOK |9 125641 |a UTBZL |b UTBZL |c 012 |d 2014-02-05 |l 3 |m 1 |o 659/ADVERTISING |p 420010151456 |q 2025-10-01 |r 2023-03-07 |s 2023-03-07 |v 1038.00 |w 2019-08-26 |x N:nákup; |y 08 |