Customer-centered telecommunications services marketing

• Main Author: Strouse, Karen G. (Author)
• Format: Book
• Language: English
• Published: Boston ; London : Artech House, 2004
• Series: Artech House telecommunications library
• Subjects: telekomunikace; marketing; marketingový management; řízení vztahů se zákazníky; konkurenceschopnost; telecommunication; marketing management; customer relationship management; competitiveness; monografie; monographs
• ISBN: 1580538541
• Physical Description: xiv, 205 s. : il. ; 24 cm