Marketing technologies : corporate cultures and technological change

• Main Author: Simakova, Elena, 1973- (Author)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, 2013
• Series: Routledge studies in innovation, organization, and technology
• Subjects: inovace; organizační změna; management inovací; technologický rozvoj; informační a komunikační technologie; elektronický obchod; innovations; organizational change; innovation management; technological development; information and communication technology; electronic commerce; studie; studies
• ISBN: 9780415624770; 978-0-203-10203-9
• Physical Description: xvi, 185 s. ; 24 cm.

Table of Contents:

• The "market turn" in science and technology studies
• Marketing technologies : in theory, and in practice
• Inside corporations : an ethnographic approach
• Becoming a neophyte marketer
• Marketing texts as discursive objects, or do texts speak for themselves?
• "Softly, softly" tagging the world
• RFID "theatre of the proof"
• Concluding remarks