rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: essentials of marketing research
  name:
    name part: Silver, Lawrence S.
    name part: 1948-
    role:
      role term: aut
  type of resource: text
  genre: případové studie
  genre: case studies
  origin info:
    place:
      place term: xxu
    place:
      place term: New York
    place:
      place term: London
    publisher: Routledge
    date issued: 2013
    edition: 3rd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: x, 362 s. : il. ; 27 cm
  note: Lawrence S. Silver ... [et al.]
  note: Rev. vyd.: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: marketingový výzkum
  subject:
    topic: marketing research
  classification: 658.8:005.22
  classification: (078.7)
  related item:
    title info:
      title: Marketing research
    name:
      name part: Wrenn, Bruce.
  identifier: 9780415899291
  identifier: 978-0-415-89928-4
  identifier: 978-0-203-18259-8
  record info:
    record content source: DLC
    record creation date: 120426
    record change date: 20240829152633.0
    record identifier: 69094
    language of cataloging:
      language term: cze