Marketing management in Asia

• Other Authors: Paliwoda, Stanley J., 1948- (Editor), Andrews, Tim G., 1968- (Editor), Chen, Junsong, 1975- (Editor)
• Format: Book
• Language: English
• Published: New York : Routledge, 2012
• Edition: 1st pub.
• Series: Routledge studies in international business and the world economy
• Subjects: marketingový management > Asie; marketing management > Asia; případové studie; case studies
• ISBN: 9780415523172
• Physical Description: vii, 189 s. : il. ; 24 cm