Innovation and entrepreneurship

"Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.The book features contemporary applications such...

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Bibliographic Details
Main Authors Bessant, J. R., 1952- (Author), Tidd, Joseph, 1960- (Author)
Format Book
LanguageEnglish
Published Chichester, West Sussex, UK : Wiley, 2011
Edition2nd ed.
Subjects
management inovací
inovační podnikání
innovation management
innovative business
učebnice vysokých škol
textbooks (higher)
Online AccessObálka
ISBN9780470711446
Physical Descriptionxiii, 589 s. : il. ; 24 cm

Cover

Table of Contents:
  • The innovation imperative
  • Social entrepreneurship and innovation
  • Globalisation, development and sustainability
  • Individual and organisational characteristics
  • Sources of innovation
  • Searching for opportunities
  • Building the case
  • Exploiting networks
  • Developing new products and services
  • Creating new ventures
  • Exploiting knowledge and intellectual property
  • Creating value and growing ventures
  • Learning to manage innovation

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