Innovation and entrepreneurship

"Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.The book features contemporary applications such...

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Bibliographic Details
Main Authors: Bessant, J. R., 1952- (Author), Tidd, Joseph, 1960- (Author)
Format: Book
Language: English
Published: Chichester, West Sussex, UK : Wiley, 2011
Edition: 2nd ed.
Subjects:
management inovací
inovační podnikání
innovation management
innovative business
učebnice vysokých škol
textbooks (higher)
ISBN: 9780470711446
Physical Description: xiii, 589 s. : il. ; 24 cm

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Summary: "Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second edition the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship"--Vydavatelská anotace
Bibliography: Obsahuje bibliografie a rejstřík
ISBN: 9780470711446

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