Strategic brand management : building, measuring, and managing brand equity - Keller, Kevin Lane, 1956- (Pearson, 2013)
"Autorised adaptation from the United States edition, entitled Strategic Brand Management, 4th Edition, ISBN: 978-0-13-266425-7 by Kevin Lane Keller, published by Pearson Education, Inc., c2013."--Tiráž
"Always learning"--Obálka
Keywords: řízení značky; strategický management; marketingový management; brand management; strategic planning; marketing management; učebnice; textbooks