Eco-business : a big-brand takeover of sustainability

• Main Authors: Dauvergne, Peter (Author), Lister, Jane, 1965- (Author)
• Format: Book
• Language: English
• Published: Cambridge, Massachusetts : MIT Press, c2013
• Subjects: udržitelný rozvoj; udržitelná spotřeba a výroba; environmentální zboží a služby; řízení značky > environmentální aspekty; environmentální management; sustainable development; sustainable consumption and production; environmental goods and services; brand management > environmental aspects; environmental management; monografie; monographs
• ISBN: 9780262018760
• Physical Description: x, 194 s. : il. ; 21 cm

Table of Contents:

• Acknowledgments
• Acronyms
• The politics of big brand sustainability
• The eco-business setting
• The eco-business market advantage
• Eco-business tools of supply chain power
• The supply chain eco-business of brand growth
• Eco-business governance
• Bibliographical references
• Index