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131104s2012 be a es 101 0 eng d |
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|z 978-3-0352-6142-4
|q (online) :
|c 1182,-Kč
|
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|a ZLD002
|b cze
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|a e------
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|a 005
|x Management. Řízení
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 005:658.626
|2 MRF
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| 080 |
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|a European business and brand building
|h [elektronický zdroj] /
|c Luciano Segreto ... [et al.] (eds.)
|
| 260 |
|
|
|a Bruxelles :
|b P.I.E. Peter Lang,
|c c2012
|
| 300 |
|
|
|a 1 online zdroj (264 s.) :
|b il.
|
| 500 |
|
|
|a Název z titulní obrazovky
|
| 500 |
|
|
|a "The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--Rub tit.l.
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy a rejstřík
|
| 506 |
|
|
|a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
|
| 533 |
|
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|a Elektronická reprodukce
|
| 538 |
|
|
|a Způsob přístupu: World Wide Web
|
| 650 |
0 |
7 |
|a řízení značky
|7 ph205089
|z Evropa
|2 czenas
|
| 650 |
0 |
7 |
|a obchodní značky
|7 ph166532
|z Evropa
|2 czenas
|
| 650 |
0 |
7 |
|a image organizace
|7 ph135339
|z Evropa
|2 czenas
|
| 650 |
0 |
9 |
|a brand management
|z Europe
|2 eczenas
|
| 650 |
0 |
9 |
|a brand name products
|z Europe
|2 eczenas
|
| 650 |
0 |
9 |
|a corporate image
|z Europe
|2 eczenas
|
| 655 |
|
7 |
|a sborníky konferencí
|7 fd133333
|2 czenas
|
| 655 |
|
7 |
|a elektronické knihy
|7 fd186907
|2 czenas
|
| 655 |
|
9 |
|a proceedings of conferences
|2 eczenas
|
| 655 |
|
9 |
|a electronic books
|2 eczenas
|
| 700 |
1 |
|
|a Segreto, Luciano,
|d 1954-
|7 jo2013739900
|4 edt
|
| 710 |
2 |
|
|a EBSCO Publishing (firma)
|7 ko2003184421
|
| 710 |
2 |
|
|a Institute for Corporate Culture Affairs
|
| 856 |
4 |
1 |
|u http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=486305&lang=cs&site=ehost-live&authtype=ip,shib&custid=s3936755
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