Handbook of research on international advertising
Saved in:
| Corporate Author | |
|---|---|
| Other Authors | |
| Format | eBook |
| Language | English |
| Published |
Cheltenham ; Northampton :
Edward Elgar Publishing,
c2012
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781848448582 978-1-781-00104-2 |
| Physical Description | 1 online zdroj (xxiv, 543 s.) : il. |
Cover
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 68439 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20251006165711.0 | ||
| 006 | m d | ||
| 007 | cr cn | ||
| 008 | 131010s2012 xxka sf 001 0 eng d | ||
| 020 | |a 9781848448582 | ||
| 020 | |a 978-1-781-00104-2 |q (online) : |c 6276,- Kč | ||
| 040 | |a ZLD002 |b cze | ||
| 044 | |a xxk |a xxu | ||
| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
| 080 | |a 659.1 |2 MRF | ||
| 080 | |a 316.73 |2 MRF | ||
| 080 | |a 316.772.4 |2 MRF | ||
| 080 | |a 658.8:339.564 |2 MRF | ||
| 080 | |a (035) |2 MRF | ||
| 080 | |a (0.034.2:08) |2 MRF | ||
| 245 | 0 | 0 | |a Handbook of research on international advertising |h [elektronický zdroj] / |c edited by Shintaro Okazaki |
| 260 | |a Cheltenham ; |a Northampton : |b Edward Elgar Publishing, |c c2012 | ||
| 300 | |a 1 online zdroj (xxiv, 543 s.) : |b il. | ||
| 500 | |a Název z titulní obrazovky | ||
| 504 | |a Obsahuje bibliografie a rejstřík | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 533 | |a Elektronická reprodukce | ||
| 538 | |a Způsob přístupu: World Wide Web | ||
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a kulturní vlivy |7 ph166541 |2 czenas |
| 650 | 0 | 7 | |a interkulturní komunikace |7 ph121149 |2 czenas |
| 650 | 0 | 7 | |a mezinárodní marketing |7 ph122808 |2 czenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a culture's influence |2 eczenas |
| 650 | 0 | 9 | |a intercultural communication |2 eczenas |
| 650 | 0 | 9 | |a export marketing |2 eczenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Okazaki, Shintaro |7 utb2013783716 |4 edt | |
| 710 | 2 | |a EBSCO Publishing (firma) |7 ko2003184421 | |
| 856 | 4 | 1 | |u http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=436253&lang=cs&site=ehost-live&authtype=ip,shib&custid=s3936755 |
| 910 | |a ZLD002 | ||
| 992 | |a BK |b SK |c EBOOK-TN |c EBSCO | ||
| 999 | |c 68439 |d 68439 | ||
| 993 | |x NEPOSILAT |y EIZ | ||