Strategic management : theory and practice

• Main Author: Parnell, John A. 1964- (Author)
• Format: Book
• Language: English
• Published: Los Angeles : SAGE, c2014
• Edition: 4th ed.
• Subjects: strategický management; podnikový management; strategic planning; industrial management; monografie; monographs
• ISBN: 9781452234984
• Physical Description: xx, 641 s. : il. (některé barev.) ; 28 cm

Table of Contents:

• Fundamentals of strategic management
• Industry competition
• The external environment : political-legal and economic forces
• The external environment : social and technological forces
• The organization : ethics and corporate social responsibility
• Corporate-level strategies
• Business unit strategies
• Functional strategies
• Strategy formulation
• Strategy execution : structure
• Strategy execution : strategic change, culture, and leadership
• Strategic control and crisis management