Marketing across cultures

• Main Authors: Usunier, Jean-Claude, 1929-2005 (Author), Lee, Julie Anne (Author)
• Format: Book
• Language: English
• Published: Harlow, England : Pearson, 2013
• Edition: 6th ed.
• Series: Always learning
• Subjects: mezinárodní marketing > sociální aspekty; interkulturní komunikace; export marketing > social aspects; intercultural communication; učebnice; textbooks
• ISBN: 9780273757733
• Physical Description: xviii, 478 s. : il. ; 25 cm