Strategic marketing management

• Main Author: Chernev, Alexander (Author)
• Other Authors: Kotler, Philip, 1931- (Author of introduction, etc.)
• Format: Book
• Language: English
• Published: [Chicago] : Cerebellum Press, c2012
• Edition: 7th ed.
• Subjects: marketingový management; strategický marketing; marketing management; strategic marketing
• ISBN: 9781936572151
• Physical Description: vi, 246 s. : il. ; 24 cm