rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Handbook of research in mass customization and personalization
  name:
    name part: World Conference on Mass Customization and Personalization 2007 : Montréal, Québec)
    role:
      role term: creator
  name:
    name part: Piller, Frank Thomas
    name part: 1969-
    role:
      role term: edt
  name:
    name part: Tseng, Mitchell M.
    name part: 1947-
    role:
      role term: edt
  type of resource: text
  genre: handbook
  genre: conference publication
  genre: sborníky konferencí
  genre: příručky
  genre: proceedings of conferences
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xxu
    place:
      place term: New Jersey
    publisher: World Scientific
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 2 sv. (1122 s.) : il. ; 26 cm
  table of contents: v. 1. Strategies and concepts -- v. 2. Applications and cases
  note: edited by Frank T. Piller, Mitchell M. Tseng
  note: Obsahuje příspěvky prezentované na 4th World Conference on Mass Customization and Personalization, konané v říjnu 2007, Massachusetts Institute of Technology
  note: Obsahuje bibliografie
  subject:
    topic: řízení vztahů se zákazníky
  subject:
    topic: spotřebitelská poptávka
  subject:
    topic: marketingový management
  subject:
    topic: customer relationship management
  subject:
    topic: consumer demand
  subject:
    topic: marketing management
  subject:
    topic: masová kustomizace
  classification: 005.346
  classification: 339.133
  classification: 658.8:005
  classification: (062.534)
  classification: (035)
  identifier: 981-4280-25-9
  identifier: 9789814280259
  identifier: 981-4280-26-7
  identifier: 978-981-4280-26-6
  identifier: 981-4280-27-5
  identifier: 978-981-4280-27-3
  record info:
    record content source: BTCTA
    record creation date: 110314
    record change date: 20240829152414.0
    record identifier: 68230
    language of cataloging:
      language term: cze