Strategic management of health care organizations

• Main Authors: Ginter, Peter M., 1946- (Author), Duncan, W. Jack 1942- (Author), Swayne, Linda E., 1946- (Author)
• Format: Book
• Language: English
• Published: San Francisco, CA : Jossey-Bass, c2013
• Edition: 7th ed.
• Subjects: zdravotnický management; strategický management; zdravotnické instituce; health service management; strategic planning; health institutions; monografie; monographs
• ISBN: 9781118466469
• Physical Description: xi, 463 s. : il. ; 26 cm

Table of Contents:

• The nature of strategic management
• Understanding and analyzing the general environment and the health care environment
• Service area competitor analysis
• Internal environmental analysis and competitive advantage
• Directional strategies
• Developing strategic alternatives
• Evaluation of alternatives and strategic choice
• Value-adding service delivery strategies
• Value-adding support strategies
• Communicating the strategy and developing action plans