rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mastering fashion marketing
  title info:
    title: Fashion marketing
  name:
    name part: Jackson, Tim
    name part: 1963-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Shaw, David
    name part: 1947-
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: monografie
  genre: případové studie
  genre: monographs
  genre: case studies
  origin info:
    place:
      place term: xxk
    place:
      place term: Basingstoke [England]
    place:
      place term: New York
    publisher: Palgrave Macmillan
    date issued: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xviii, 376 s. : il. ; 24 cm
  table of contents: The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing
  note: Tim Jackson and David Shaw
  note: Terminologický slovník
  note: Obsahuje bibliografii a rejstřík
  subject:
    topic: marketing módy
  subject:
    topic: marketing
  subject:
    topic: móda
  subject:
    topic: obchodní značky
  subject:
    topic: reklama a propagace
  subject:
    topic: marketing
  subject:
    topic: fashion
  subject:
    topic: brand name products
  subject:
    topic: advertising
  classification: 339.138
  classification: 391
  classification: 658.626
  classification: 659.1
  classification: (048.8)
  classification: (078.7)
  related item:
    title info:
      title: Palgrave master series
  identifier: 1-4039-1902-X
  identifier: 9781403919021
  identifier: http://www.loc.gov/catdir/enhancements/fy0912/2008045140-d.html
  identifier: http://www.loc.gov/catdir/enhancements/fy0912/2008045140-t.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0912/2008045140-t.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0912/2008045140-d.html
  record info:
    record content source: DLC
    record creation date: 081022
    record change date: 20240829152413.0
    record identifier: 68223
    language of cataloging:
      language term: cze