MKTG 7

MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing pro...

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Bibliographic Details
Main Authors: Lamb, Charles W., 1944- (Author), Hair, Joseph F., 1944- (Author), McDaniel, Carl D., 1942- (Author)
Format: Book
Language: English
Published: Mason, Ohio : South-Western, c2013
Edition: Student ed.
Subjects:
marketing
učebnice
textbooks
ISBN: 9781285091860 1-285-09186-8
Physical Description: xiv, 386, [20] s. : il. ; 28 cm

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Table of contents

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020 |a 9781285091860  |q (brož.)  |z 1-285-09186-8 
035 |a (OCoLC)ocn820108896 
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072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
072 7 |a 37.016  |x Učební osnovy. Vyučovací předměty. Učebnice  |2 Konspekt  |9 22 
080 |a 658.8  |2 MRF 
080 |a (075)  |2 MRF 
100 1 |a Lamb, Charles W.,  |d 1944-  |7 mzk2010578679  |4 aut 
245 1 0 |a MKTG 7 /  |c [Charles W. Lamb, Joseph F. Hair, Carl McDaniel] 
246 3 |a Marketing 7 
246 3 |a Marketing 
250 |a Student ed. 
260 |a Mason, Ohio :  |b South-Western,  |c c2013 
300 |a xiv, 386, [20] s. :  |b il. ;  |c 28 cm 
504 |a Obsahuje bibliografické odkazy a rejstřík 
505 0 |a Pt. 1. The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Pt. 2. Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing research -- Pt. 3. Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Pt. 4. Distribution decisions -- Supply chain management -- Marketing channels and retailing -- Pt. 5. Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- Pt. 6. Pricing decisions -- Pricing concepts -- Setting the right price 
520 |a MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze 
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650 0 9 |a marketing  |2 eczenas 
655 7 |a učebnice  |7 fd133770  |2 czenas 
655 9 |a textbooks  |2 eczenas 
700 1 |a Hair, Joseph F.,  |d 1944-  |7 utb2018982751  |4 aut 
700 1 |a McDaniel, Carl D.,  |d 1942-  |7 vse2008485563  |4 aut 
910 |a ZLD002 
942 |2 udc 
992 |a BK  |b SK 
952 |0 0  |1 0  |4 0  |6 339138LAMBCHW  |7 0  |8 BOOK  |9 123561  |a UTBZL  |b UTBZL  |c 005  |d 2013-08-27  |o 339.138/LAMB,CH.W.  |p 420010150054  |r 2019-08-26  |v 1381.00  |w 2019-08-26  |x N:nákup;  |y 01 

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