MKTG 7
MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing pro...
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| Main Authors | , , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Mason, Ohio :
South-Western,
c2013
|
| Edition | Student ed. |
| Subjects | |
| ISBN | 9781285091860 1-285-09186-8 |
| Physical Description | xiv, 386, [20] s. : il. ; 28 cm |
Cover
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| 072 | 7 | |a 37.016 |x Učební osnovy. Vyučovací předměty. Učebnice |2 Konspekt |9 22 | |
| 080 | |a 658.8 |2 MRF | ||
| 080 | |a (075) |2 MRF | ||
| 100 | 1 | |a Lamb, Charles W., |d 1944- |7 mzk2010578679 |4 aut | |
| 245 | 1 | 0 | |a MKTG 7 / |c [Charles W. Lamb, Joseph F. Hair, Carl McDaniel] |
| 246 | 3 | |a Marketing 7 | |
| 246 | 3 | |a Marketing | |
| 250 | |a Student ed. | ||
| 260 | |a Mason, Ohio : |b South-Western, |c c2013 | ||
| 300 | |a xiv, 386, [20] s. : |b il. ; |c 28 cm | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 505 | 0 | |a Pt. 1. The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Pt. 2. Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing research -- Pt. 3. Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Pt. 4. Distribution decisions -- Supply chain management -- Marketing channels and retailing -- Pt. 5. Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- Pt. 6. Pricing decisions -- Pricing concepts -- Setting the right price | |
| 520 | |a MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze | ||
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| 650 | 0 | 9 | |a marketing |2 eczenas |
| 655 | 7 | |a učebnice |7 fd133770 |2 czenas | |
| 655 | 9 | |a textbooks |2 eczenas | |
| 700 | 1 | |a Hair, Joseph F., |d 1944- |7 utb2018982751 |4 aut | |
| 700 | 1 | |a McDaniel, Carl D., |d 1942- |7 vse2008485563 |4 aut | |
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| 942 | |2 udc | ||
| 992 | |a BK |b SK | ||