MKTG 7

MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing pro...

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Bibliographic Details
Main Authors: Lamb, Charles W., 1944- (Author), Hair, Joseph F., 1944- (Author), McDaniel, Carl D., 1942- (Author)
Format: Book
Language: English
Published: Mason, Ohio : South-Western, c2013
Edition: Student ed.
Subjects:
marketing
učebnice
textbooks
ISBN: 9781285091860 1-285-09186-8
Physical Description: xiv, 386, [20] s. : il. ; 28 cm

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Summary: MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze
Bibliography: Obsahuje bibliografické odkazy a rejstřík
ISBN: 9781285091860 1-285-09186-8

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