Driving growth through innovation : how leading firms are transforming their futures

• Main Author: Tucker, Robert B., 1953- (Author)
• Format: Book
• Language: English
• Published: San Francisco : Berrett-Koehler Publishers, c2008
• Edition: 2nd ed., rev. and updated
• Subjects: management inovací > Spojené státy americké; innovation management > United States; případové studie; case studies
• ISBN: 9781576754955
• Physical Description: 224 s. : il. ; 23 cm

Table of Contents:

• What it takes to drive growth
• Leading innovation
• Cultivating the culture
• Fortifying the idea factory
• Mining the future
• Filling the idea funnel
• Producing powerful products
• Generating growth strategies
• Selling new ideas
• Taking action in your firm