Customer experience : future trends and insights

• Main Authors: Shaw, Colin, 1958- (Author), Dibeehi, Qaalfa (Author), Walden, Steven (Author)
• Format: Book
• Language: English
• Published: Houndmills, Basingstoke Hampshire ; New York : Palgrave Macmillan, 2010
• Edition: 1st pub.
• Subjects: marketing > psychologické aspekty; řízení vztahů se zákazníky; neuromarketing; spotřebitelské chování; sociální média; marketing > psychological aspects; customer relationship management; consumer behavior; social media; monografie; monographs
• ISBN: 9780230247819
• Physical Description: xvii, 199 s. : il. ; 24 cm

Table of Contents:

• Experience psychology : the new field and the end of the marketing 4Ps
• Experience psychology research
• Community marketing
• Social media : the birth of new channels to market
• The human social experience
• What drives or destroys a social experience
• The brain's experience-opening the black box
• A neuroexperience safari-approaching the tipping point
• The black box in action
• And so in summary