Online consumer behavior in social media : successful strategies to get engagement, loyalty, and sharing behavior from your customers

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Bibliographic Details
Main Author Vianello, Silvia (Author)
Format Book
LanguageEnglish
Published Saarbrücken : LAP LAMBERT Academic Publishing, c2010
Subjects
ISBN9783843355551
Physical Description274 s. : il. ; 22 cm

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Bibliography:Obsahuje bibliografické odkazy a bibliografii
ISBN:9783843355551
Physical Description:274 s. : il. ; 22 cm