Luxury online : styles, systems, strategies

Saved in:
Bibliographic Details
Main Author Okonkwo, Uché (Author)
Format Book
LanguageEnglish
Published Basingstoke [England] ; New York : Palgrave Macmillan, 2010
Subjects
luxusní zboží
internetový marketing
elektronický obchod
luxuries
Internet marketing
electronic commerce
monografie
monographs
ISBN9780230555365
Physical Descriptionxxiv, 360 s. : il. ; 25 cm

Cover

Table of Contents:
  • Introduction. Moving beyond slow motion
  • Pt. 1. Getting It!
  • 1. Is luxury (still) afraid of the Internet?
  • 2. Connected luxury
  • 3. Web 2.0, the social web (or whatever you choose to call it) is real!
  • Pt. 2. Doing It!
  • 4. e-experience: creating more than a luxury website
  • 5. Let's talk: communicating the luxury message online
  • 6. art of selling the dream online
  • 7. e-people are real people
  • 8. Beyond the Internet: mobile technology and innovation for luxury
  • 9. look at the best and worst practices of luxury online
  • Epilogue: Q & A with Uche

Similar Items