rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Luxury online
    sub title: styles, systems, strategies
  name:
    name part: Okonkwo, Uché
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: monografie
  genre: monographs
  origin info:
    place:
      place term: xxk
    place:
      place term: Basingstoke [England]
    place:
      place term: New York
    publisher: Palgrave Macmillan
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxiv, 360 s. : il. ; 25 cm
  table of contents: Introduction. Moving beyond slow motion -- Pt. 1. Getting It! -- 1. Is luxury (still) afraid of the Internet? -- 2. Connected luxury -- 3. Web 2.0, the social web (or whatever you choose to call it) is real! -- Pt. 2. Doing It! -- 4. e-experience: creating more than a luxury website -- 5. Let's talk: communicating the luxury message online -- 6. art of selling the dream online -- 7. e-people are real people -- 8. Beyond the Internet: mobile technology and innovation for luxury -- 9. look at the best and worst practices of luxury online -- Epilogue: Q & A with Uche
  note: Uché Okonkwo
  note: Terminologický slovník
  note: Obsahuje bibliografii (s. 331-336) a rejstřík
  subject:
    topic: luxusní zboží
  subject:
    topic: internetový marketing
  subject:
    topic: elektronický obchod
  subject:
    topic: luxuries
  subject:
    topic: Internet marketing
  subject:
    topic: electronic commerce
  classification: 658.62-021.479
  classification: 658.8:004.738.5
  classification: 658.849:004.738
  classification: (048.8)
  identifier: 9780230555365
  record info:
    record content source: CaOGU
    record creation date: 071002
    record change date: 20240829152329.0
    record identifier: 67907
    language of cataloging:
      language term: cze