rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Guerrilla advertising 2
    sub title: more unconventional brand communication
  title info:
    title: Guerrilla advertising two
  name:
    name part: Lucas, Gavin
    name part: 1975-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: obrazové publikace
  genre: pictorial works
  origin info:
    place:
      place term: xxk
    place:
      place term: London
    publisher: Laurence King Publishing
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 189 s. : il. (barev.) ; 30 cm
  note: Gavin Lucas
  subject:
    topic: reklama a propagace
  subject:
    topic: reklamní kampaně
  subject:
    topic: guerilla marketing
  subject:
    topic: advertising
  subject:
    topic: advertising campaigns
  subject:
    topic: guerilla marketing
  classification: 659.1
  classification: 659.113.6
  classification: 658.8-028.76
  classification: (084.11)
  identifier: 9781856697477
  record info:
    record content source: ZLD002
    record creation date: 130710
    record change date: 20240829152320.0
    record identifier: 67843
    language of cataloging:
      language term: cze