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01345nam a2200373 a 4500 |
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67843 |
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CZ ZlUTB |
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20240829152320.0 |
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ta |
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130710s2011 xxka 000 0 eng d |
020 |
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|a 9781856697477
|q (brož.)
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040 |
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|a ZLD002
|b cze
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072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
080 |
|
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|a 659.1
|2 MRF
|
080 |
|
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|a 659.113.6
|2 MRF
|
080 |
|
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|a 658.8-028.76
|2 MRF
|
080 |
|
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|a (084.11)
|2 MRF
|
100 |
1 |
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|a Lucas, Gavin,
|d 1975-
|7 utb2013769794
|4 aut
|
245 |
1 |
0 |
|a Guerrilla advertising 2 :
|b more unconventional brand communication /
|c Gavin Lucas
|
246 |
3 |
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|a Guerrilla advertising two
|
260 |
|
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|a London :
|b Laurence King Publishing,
|c 2011
|
300 |
|
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|a 189 s. :
|b il. (barev.) ;
|c 30 cm
|
650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
650 |
0 |
7 |
|a reklamní kampaně
|7 ph229516
|2 czenas
|
650 |
0 |
7 |
|a guerilla marketing
|7 ph580609
|2 czenas
|
650 |
0 |
9 |
|a advertising
|2 eczenas
|
650 |
0 |
9 |
|a advertising campaigns
|2 eczenas
|
650 |
0 |
9 |
|a guerilla marketing
|2 eczenas
|
655 |
|
7 |
|a obrazové publikace
|7 fd132947
|2 czenas
|
655 |
|
9 |
|a pictorial works
|2 eczenas
|
910 |
|
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|a ZLD002
|
992 |
|
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|a BK
|b SK
|d 1
|
999 |
|
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|c 67843
|d 67843
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952 |
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|0 0
|1 0
|4 0
|6 659LUCASG
|7 0
|8 BOOK
|9 122911
|a UTBZL
|b UTBZL
|c 012
|d 2013-07-10
|l 1
|o 659/LUCAS,G.
|p 420010149592
|r 2019-08-26
|v 944.00
|w 2019-08-26
|x N:nákup;
|y 08
|