Change by design : how design thinking transforms organizations and inspires innovation

• Main Authors: Brown, Tim, 1954- (Author), Kātz, Barry, 1950- (Author)
• Format: Book
• Language: English
• Published: New York : Harper Business, 2009
• Edition: 1st ed.
• Subjects: organizační změna; management změny; management inovací; inovační podnikání; tvůrčí myšlení; organizational change; management of change; innovation management; innovative business; creative thinking; populárně-naučné publikace; popular works
• ISBN: 9780061766084
• Physical Description: viii, 264 s. : il. ; 24 cm

Table of Contents:

• Getting under your skin, or, How design thinking is about more than style
• Converting need into demand, or, Putting people first
• A mental matrix, or, "These people have no process!"
• Building to think, or, The power of prototyping
• Returning to the surface, or, The design of experiences
• Spreading the message, or, The importance of storytelling
• Design thinking meets the corporation, or, Teaching to fish
• The new social contract, or, We're all in this together
• Design activism, or, Inspiring solutions with global potential
• Designing tomorrow--today