Winning at new products : creating value through innovation

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.&q...

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Bibliographic Details
Main Author: Cooper, Robert G. 1943- (Author)
Format: Book
Language: English
Published: New York : Basic Books, c2011
Edition: 4th ed.
Subjects:
management inovací
výrobky
innovation management
commercial products
příručky
handbooks, manuals, etc
ISBN: 9780465025787
Physical Description: xv, 391 s. : il. ; 24 cm

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Table of contents

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008 110324s2011 xxua b 001 0 eng
020 |a 9780465025787  |q (brož.) 
035 |a (OCoLC)ocn687675731 
040 |a DLC  |b cze  |c DLC  |d YDX  |d BTCTA  |d YDXCP  |d BWX  |d CDX  |d DEBBG  |d BDX  |d ORX  |d DLC  |d ZLD002 
072 7 |a 005  |x Management. Řízení  |2 Konspekt  |9 4 
080 |a 005.342  |2 MRF 
080 |a 658.62  |2 MRF 
080 |a (035)  |2 MRF 
100 1 |a Cooper, Robert G.  |q (Robert Gravlin),  |d 1943-  |7 vse2011617941  |4 aut 
245 1 0 |a Winning at new products :  |b creating value through innovation /  |c Robert G. Cooper 
250 |a 4th ed. 
260 |a New York :  |b Basic Books,  |c c2011 
300 |a xv, 391 s. :  |b il. ;  |c 24 cm 
504 |a Obsahuje bibliografické odkazy a rejstřík 
520 |a "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--Zadní s. obálky 
650 0 7 |a management inovací  |7 ph137812  |2 czenas 
650 0 7 |a výrobky  |7 ph116699  |2 czenas 
650 0 9 |a innovation management  |2 eczenas 
650 0 9 |a commercial products  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks, manuals, etc  |2 eczenas 
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