Winning at new products : creating value through innovation

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.&q...

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Bibliographic Details
Main Author: Cooper, Robert G. 1943- (Author)
Format: Book
Language: English
Published: New York : Basic Books, c2011
Edition: 4th ed.
Subjects:
management inovací
výrobky
innovation management
commercial products
příručky
handbooks, manuals, etc
ISBN: 9780465025787
Physical Description: xv, 391 s. : il. ; 24 cm

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Summary: "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--Zadní s. obálky
Bibliography: Obsahuje bibliografické odkazy a rejstřík
ISBN: 9780465025787

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