Consumer behaviour : a European perspective Michael Solomon ... [at al.]

• Main Author: Solomon, Michael R., 1956- (Author)
• Format: Book
• Language: English
• Published: Harlow : Prentice Hall/Financial Times, 2010
• Edition: 4th ed.
• Subjects: spotřebitelské chování > Evropa; sociologie spotřeby > Evropa; konzumní společnost > Evropa; consumer behavior > Europe; sociology of consumption > Europe; consumer society > Europe; učebnice; textbooks
• ISBN: 9780273717263
• Physical Description: xxvii, 700 s. : il. ; 27 cm

Table of Contents:

• An introduction to consumer behaviour
• A consumer society
• Shopping, buying and evaluating
• Perception
• The self
• Motivation, values and lifestyle
• Learning and memory
• Attitudes
• Individual decision-making
• Group influence and opinion leadership
• European family structures, household decision-making and age cohorts
• Income and social class
• Culture and consumer behaviour
• Cultural change processses
• New times, new consumers