rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising management
  name:
    name part: Jethwaney, Jaishri
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Jain, Shruti
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: případové studie
  genre: učebnice vysokých škol
  genre: case studies
  genre: textbooks (higher)
  origin info:
    place:
      place term: xxk
    place:
      place term: Oxford
    publisher: Oxford University Press
    date issued: 2012
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxi, 651 s. : il. ; 24 cm + 1 CD-ROM
  target audience: adult
  note: Jaishri Jethwaney, Shruti Jain
  note: Terminologické slovníčky
  note: Obsahuje bibliografie a rejstřík
  subject:
    geographic code: a-ii---
  subject:
    topic: reklama a propagace
  subject:
    topic: reklama a propagace
    geographic: Indie
  subject:
    topic: management prodeje
    geographic: Indie
  subject:
    topic: reklamní strategie
  subject:
    topic: reklamní strategie
    geographic: Indie
  subject:
    topic: reklamní média
    geographic: Indie
  subject:
    topic: advertising
  subject:
    topic: advertising
    geographic: India
  subject:
    topic: sales management
    geographic: India
  subject:
    topic: advertising strategy
  subject:
    topic: advertising strategy
    geographic: India
  subject:
    topic: advertising media
    geographic: India
  classification: 659.1
  classification: 658.811
  classification: 659.113
  classification: 659.13/.16
  classification: (540)
  classification: (078.7)
  classification: (075.8)
  related item:
    title info:
      title: Oxford higher education
  identifier: 0-19-807412-3
  identifier: 9780198074120
  record info:
    record content source: StDuBDS
    record creation date: 120220
    record change date: 20240829152301.0
    record identifier: 67694
    language of cataloging:
      language term: cze