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|x Učební osnovy. Vyučovací předměty. Učebnice
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|a Meffert, Heribert,
|d 1937-
|7 xx0040353
|4 aut
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| 245 |
1 |
0 |
|a Marketing :
|b Grundlagen marktorientierter Unternehmensführung : Konzepte, Instrumente, Praxisbeispiele /
|c Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg
|
| 250 |
|
|
|a 11., überarb. und erw. Aufl.
|
| 260 |
|
|
|a Wiesbaden :
|b Gabler,
|c 2012
|
| 300 |
|
|
|a xx, 939 s. :
|b il. ;
|c 25 cm
|
| 490 |
1 |
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|a Meffert Marketing Edition
|
| 504 |
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|a Obsahuje bibliografii a rejstřík
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| 650 |
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|a marketing
|7 ph115227
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| 650 |
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|a strategický marketing
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| 650 |
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|a marketing
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| 650 |
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|a strategic marketing
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| 655 |
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| 700 |
1 |
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|a Burmann, Christoph,
|d 1962-
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| 700 |
1 |
|
|a Kirchgeorg, Manfred,
|d 1958-
|7 utb2010565044
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| 830 |
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|a Meffert Marketing Edition
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