rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Reklamní slogany
    sub title: nejlepší světové slogany a příběhy stojící za jejich vznikem
  name:
    name part: Salem, Lionel
    name part: 1937-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Vojta, Josef
    role:
      role term: trl
  type of resource: text
  genre: slogany
  genre: přehledy
  genre: slogans
  genre: surveys
  origin info:
    place:
      place term: xr
    place:
      place term: Brno
    publisher: BizBooks
    date issued: 2013
    edition: 1. vyd.
    issuance: monographic
  language:
    language term: cze
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 216 s. ; 23 cm
  target audience: adult
  note: Lionel Salem ; [překlad Josef Vojta]
  note: Přeloženo z angličtiny
  subject:
    topic: reklamní texty
  subject:
    topic: dějiny reklamy
  subject:
    topic: advertising copy
  subject:
    topic: history of advertising
  classification: 659.131.2
  classification: 659.1(091)
  classification: (0:82-98)
  classification: (048.8)
  related item:
    title info:
      title: Handbook of slogans
  identifier: 9788026500643
  record info:
    record content source: OLA001
    record creation date: 130419
    record change date: 20240829152230.0
    record identifier: 67439
    language of cataloging:
      language term: cze