Advertising, promotion, and other aspects of integrated marketing communications
Saved in:
| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Mason, OH :
South Western Cengage Learning,
c2013
|
| Edition | 9th ed. |
| Subjects | |
| ISBN | 9781111580216 1-111-58021-9 978-1-133-19142-1 1-133-19142-8 |
| Physical Description | xxii, 729 s. : il. (převážně barev.) ; 29 cm |
Cover
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| 100 | 1 | |a Shimp, Terence A., |d 1944- |7 utb2011638109 |4 aut | |
| 245 | 1 | 0 | |a Advertising, promotion, and other aspects of integrated marketing communications / |c Terence A. Shimp, J. Craig Andrews |
| 246 | 3 | 0 | |a Integrated marketing communications |
| 250 | |a 9th ed. | ||
| 260 | |a Mason, OH : |b South Western Cengage Learning, |c c2013 | ||
| 300 | |a xxii, 729 s. : |b il. (převážně barev.) ; |c 29 cm | ||
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| 500 | |a Terminologický slovník | ||
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| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a management prodeje |7 ph137814 |2 czenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a sales management |2 eczenas |
| 655 | 7 | |a učebnice |7 fd133770 |2 czenas | |
| 655 | 9 | |a textbooks |2 eczenas | |
| 700 | 1 | |a Andrews, J. Craig |7 utb2013758163 |4 aut | |
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