Music in advertising : commercial sounds in media communication and other settings
Saved in:
| Other Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Aalborg :
Aalborg University Press,
c2009
|
| Subjects | |
| ISBN | 9788773079652 |
| Physical Description | 304 s. : il. ; 24 cm |
Cover
Table of Contents:
- Music for commercial purposes / Nicolai Graakjær and Christian Jantzen
- Mapping research on music in TV commercials / Nicolai Graakjær and Christian Jantzen
- Music in TV commercials : formats, frequencies, and tendencies / Nicolai Graakjær
- Making sense of music in advertising research : an interpretive model of the interaction between music and image / Matthias Bode
- The JYSK jingle : on the use of pre-existing music as a musical brand / Nicolai Graakjær
- Music videos and TV commercials : similarities and differences / Erkki Pekkilä
- On the commercialization of Shostakovich's 'Waltz no. 2' : a case study of textual, contextual and intertextual meaning of music / Anders Bonde
- Relevant-- but for whom? On the commercial (ab)use of music on television / Nicolai Graakjær and Christian Jantzen
- Watch this! Yearn for that! Stay tuned! : the use of channel music as a promotional tool in television programming / Nicolai Graakjær and Christian Jantzen
- Functions of sound in Web advertising / Iben Jessen and Nicolai Graakjær
- The soundtrack of sales : music in Swedish radio commercials / Alf Björnberg
- Music for shopping : supplementary sounds of consumption / Nicolai Graakjær and Christian Jantzen
- Producing corporate sounds : an interview with Karsten Kjems and Søren Holme on sonic branding / Nicolai Graakjær and Christian Jantzen
- The musical ready-made : on the ontology of music and musical structures in film : a preliminary study / Martin Knakkergaard