rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Music in advertising
    sub title: commercial sounds in media communication and other settings
  name:
    name part: Graakjær, Nicolai
    role:
      role term: edt
  name:
    name part: Jantzen, Christian
    role:
      role term: edt
  type of resource: text
  genre: studie
  genre: studies
  origin info:
    place:
      place term: dk
    place:
      place term: Aalborg
    publisher: Aalborg University Press
    date issued: c2009
    date issued: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 304 s. : il. ; 24 cm
  table of contents: Music for commercial purposes / Nicolai Graakjær and Christian Jantzen -- Mapping research on music in TV commercials / Nicolai Graakjær and Christian Jantzen -- Music in TV commercials : formats, frequencies, and tendencies / Nicolai Graakjær -- Making sense of music in advertising research : an interpretive model of the interaction between music and image / Matthias Bode -- The JYSK jingle : on the use of pre-existing music as a musical brand / Nicolai Graakjær -- Music videos and TV commercials : similarities and differences / Erkki Pekkilä -- On the commercialization of Shostakovich's 'Waltz no. 2' : a case study of textual, contextual and intertextual meaning of music / Anders Bonde -- Relevant-- but for whom? On the commercial (ab)use of music on television / Nicolai Graakjær and Christian Jantzen -- Watch this! Yearn for that! Stay tuned! : the use of channel music as a promotional tool in television programming / Nicolai Graakjær and Christian Jantzen -- Functions of sound in Web advertising / Iben Jessen and Nicolai Graakjær -- The soundtrack of sales : music in Swedish radio commercials / Alf Björnberg -- Music for shopping : supplementary sounds of consumption / Nicolai Graakjær and Christian Jantzen -- Producing corporate sounds : an interview with Karsten Kjems and Søren Holme on sonic branding / Nicolai Graakjær and Christian Jantzen -- The musical ready-made : on the ontology of music and musical structures in film : a preliminary study / Martin Knakkergaard
  target audience: adult
  note: edited by Nicolai Graakjær & Christian Jantzen
  note: Obsahuje bibliografie
  subject:
    topic: reklama a propagace
  subject:
    topic: televizní reklama
  subject:
    topic: rozhlasová reklama
  subject:
    topic: hudba
  subject:
    topic: psychologie hudby
  subject:
    topic: mediální komunikace
  subject:
    topic: advertising
  subject:
    topic: television advertising
  subject:
    topic: radio advertising
  subject:
    topic: music
  subject:
    topic: music psychology
  subject:
    topic: communication in mass media
  subject:
    topic: hudba v reklamě
  classification: 659.1
  classification: 659.14:654.195.6
  classification: 659.1:654.198
  classification: 78
  classification: 159.98:78
  classification: 316.772.4
  classification: (048.8)
  identifier: 9788773079652
  record info:
    record content source: BTCTA
    record creation date: 100505
    record change date: 20240829152133.0
    record identifier: 66946
    language of cataloging:
      language term: cze