http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
commercial sounds in media communication and other settings
Music for commercial purposes / Nicolai Graakjær and Christian Jantzen -- Mapping research on music in TV commercials / Nicolai Graakjær and Christian Jantzen -- Music in TV commercials : formats, frequencies, and tendencies / Nicolai Graakjær -- Making sense of music in advertising research : an interpretive model of the interaction between music and image / Matthias Bode -- The JYSK jingle : on the use of pre-existing music as a musical brand / Nicolai Graakjær -- Music videos and TV commercials : similarities and differences / Erkki Pekkilä -- On the commercialization of Shostakovich's 'Waltz no. 2' : a case study of textual, contextual and intertextual meaning of music / Anders Bonde -- Relevant-- but for whom? On the commercial (ab)use of music on television / Nicolai Graakjær and Christian Jantzen -- Watch this! Yearn for that! Stay tuned! : the use of channel music as a promotional tool in television programming / Nicolai Graakjær and Christian Jantzen -- Functions of sound in Web advertising / Iben Jessen and Nicolai Graakjær -- The soundtrack of sales : music in Swedish radio commercials / Alf Björnberg -- Music for shopping : supplementary sounds of consumption / Nicolai Graakjær and Christian Jantzen -- Producing corporate sounds : an interview with Karsten Kjems and Søren Holme on sonic branding / Nicolai Graakjær and Christian Jantzen -- The musical ready-made : on the ontology of music and musical structures in film : a preliminary study / Martin Knakkergaard
edited by Nicolai Graakjær & Christian Jantzen