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03490cam a2200553 a 4500 |
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66946 |
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CZ ZlUTB |
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20190826004511.0 |
| 007 |
ta |
| 008 |
100505s2009 dk a e 000 0 eng |
| 020 |
|
|
|a 9788773079652
|q (brož.)
|
| 035 |
|
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|a (OCoLC)ocn437300645
|
| 035 |
|
|
|a (OCoLC)437300645
|
| 040 |
|
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|a BTCTA
|b cze
|c BTCTA
|d CDX
|d BWX
|d OCLCQ
|d YDXCP
|d OHX
|d DLC
|d ZLD002
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 659.1
|2 MRF
|
| 080 |
|
|
|a 659.14:654.195.6
|2 MRF
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| 080 |
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|a 659.1:654.198
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|a 78
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| 080 |
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|a 159.98:78
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|a 316.772.4
|2 MRF
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| 080 |
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|a (048.8)
|2 MRF
|
| 245 |
0 |
0 |
|a Music in advertising :
|b commercial sounds in media communication and other settings /
|c edited by Nicolai Graakjær & Christian Jantzen
|
| 260 |
|
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|a Aalborg :
|b Aalborg University Press,
|c c2009
|
| 300 |
|
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|a 304 s. :
|b il. ;
|c 24 cm
|
| 504 |
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|a Obsahuje bibliografie
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| 505 |
0 |
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|a Music for commercial purposes / Nicolai Graakjær and Christian Jantzen -- Mapping research on music in TV commercials / Nicolai Graakjær and Christian Jantzen -- Music in TV commercials : formats, frequencies, and tendencies / Nicolai Graakjær -- Making sense of music in advertising research : an interpretive model of the interaction between music and image / Matthias Bode -- The JYSK jingle : on the use of pre-existing music as a musical brand / Nicolai Graakjær -- Music videos and TV commercials : similarities and differences / Erkki Pekkilä -- On the commercialization of Shostakovich's 'Waltz no. 2' : a case study of textual, contextual and intertextual meaning of music / Anders Bonde -- Relevant-- but for whom? On the commercial (ab)use of music on television / Nicolai Graakjær and Christian Jantzen -- Watch this! Yearn for that! Stay tuned! : the use of channel music as a promotional tool in television programming / Nicolai Graakjær and Christian Jantzen -- Functions of sound in Web advertising / Iben Jessen and Nicolai Graakjær -- The soundtrack of sales : music in Swedish radio commercials / Alf Björnberg -- Music for shopping : supplementary sounds of consumption / Nicolai Graakjær and Christian Jantzen -- Producing corporate sounds : an interview with Karsten Kjems and Søren Holme on sonic branding / Nicolai Graakjær and Christian Jantzen -- The musical ready-made : on the ontology of music and musical structures in film : a preliminary study / Martin Knakkergaard
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
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| 650 |
0 |
7 |
|a televizní reklama
|7 ph126515
|2 czenas
|
| 650 |
0 |
7 |
|a rozhlasová reklama
|7 ph478616
|2 czenas
|
| 650 |
0 |
7 |
|a hudba
|7 ph114719
|2 czenas
|
| 650 |
0 |
7 |
|a psychologie hudby
|7 ph136977
|2 czenas
|
| 650 |
0 |
7 |
|a mediální komunikace
|7 ph122737
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a television advertising
|2 eczenas
|
| 650 |
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9 |
|a radio advertising
|2 eczenas
|
| 650 |
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9 |
|a music
|2 eczenas
|
| 650 |
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9 |
|a music psychology
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in mass media
|2 eczenas
|
| 653 |
0 |
|
|a hudba v reklamě
|
| 655 |
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7 |
|a studie
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|2 czenas
|
| 655 |
|
9 |
|a studies
|2 eczenas
|
| 700 |
1 |
|
|a Graakjær, Nicolai
|7 utb2013749402
|4 edt
|
| 700 |
1 |
|
|a Jantzen, Christian
|7 utb2013749404
|4 edt
|
| 910 |
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|a ZLD002
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|a BK
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|d 2013-03-05
|o 659/MUSIC
|p 420010147676
|r 2019-08-26
|v 1337.00
|w 2019-08-26
|x N:nákup;
|x 20100831
|y 01
|
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