Marketing : theory, evidence, practice

• Main Author: Sharp, Byron (Author)
• Format: Book
• Language: English
• Published: South Melbourne : Oxford University Press, 2013
• Edition: 1st pub.
• Subjects: marketing; případové studie; učebnice; case studies; textbooks
• ISBN: 9780195573558
• Physical Description: liv, 609 s. : il. ; 25 cm
• Item Description: Terminologický slovník; "Includes free obook"--Obálka