Internet marketing : integrating online and offline strategies

• Main Authors: Roberts, Mary Lou, 1942- (Author), Zahay, Debra L. (Author)
• Format: Book
• Language: English
• Published: Australia : South-Western/Cengage Learning, c2013
• Edition: 3rd ed.
• Series: International edition
• Subjects: internetový marketing; Internet marketing; učebnice; textbooks
• ISBN: 9781133627012 1-133-62701-3
• Physical Description: xxii, 484 s. : il. ; 28 cm
• Item Description: Terminologický slovník