Mobile marketing : finding your customers no matter where they are

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Bibliographic Details
Main Author	Krum, Cindy (Author)
Format	Book
Language	English
Published	Indianapolis, Ind. : Que, c2010
Subjects	mobil marketing mobile marketing příručky handbooks, manuals, etc
ISBN	9780789739766 0-7897-3976-3
Physical Description	xvi, 343 s. : il. ; 23 cm

Cover

Table of Contents:

Getting started with mobile marketing
Understanding the challenges in mobile marketing
Mobile targeting and tracking
Everything you need to know about the iPhone
Mobile advertising
Mobile promotions and location-based marketing
Micro-sites, mobile affiliate marketing, and web directories
Mobile applications
Mobile website development
Mobile search engine optimization
Integrating mobile marketing with on- and offline marketing
Mobile E-commerce
Mobile marketing privacy, spam, and viruses
The international mobile marketing landscape
Looking into the future for mobile