The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns

"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful mobile-marke...

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Bibliographic Details
Main Author Dushinski, Kim, 1966- (Author)
Format Book
LanguageEnglish
Published Medford, N.J. : Information Today, c2012
Edition2nd ed.
Subjects
mobil marketing
mobile marketing
příručky
handbooks, manuals, etc
ISBN9780910965903
Physical Descriptionxxvii, 217 s. : il. ; 23 cm

Cover

Table of Contents:
  • Mobile marketing strategy and implementation
  • Mobile marketing toolbox : tactics, campaign ideas, and resources
  • Marketing and tracking mobile campaigns

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