The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns

"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful mobile-marke...

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Bibliographic Details
Main Author: Dushinski, Kim, 1966- (Author)
Format: Book
Language: English
Published: Medford, N.J. : Information Today, c2012
Edition: 2nd ed.
Subjects:
mobil marketing
mobile marketing
příručky
handbooks, manuals, etc
ISBN: 9780910965903
Physical Description: xxvii, 217 s. : il. ; 23 cm

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Table of contents

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020 |a 9780910965903  |q (brož.) 
035 |a (OCoLC)ocn756837079 
040 |a DLC  |b cze  |c DLC  |d YDX  |d CLE  |d YDXCP  |d BWX  |d IOJ  |d BDX  |d CDX  |d DLC  |d ZLD002 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
080 |a 658.8:621.395.721.5  |2 MRF 
080 |a (035)  |2 MRF 
100 1 |a Dushinski, Kim,  |d 1966-  |7 utb2013745246  |4 aut 
245 1 4 |a The mobile marketing handbook :  |b a step-by-step guide to creating dynamic mobile marketing campaigns /  |c Kim Dushinski 
250 |a 2nd ed. 
260 |a Medford, N.J. :  |b Information Today,  |c c2012 
300 |a xxvii, 217 s. :  |b il. ;  |c 23 cm 
500 |a "CyberAge books"--Zadní strana obálky 
504 |a Obsahuje bibliografie a rejstřík 
520 |a "Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful mobile-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands"--Vydavatelská anotace 
505 2 |a Mobile marketing strategy and implementation -- Mobile marketing toolbox : tactics, campaign ideas, and resources -- Marketing and tracking mobile campaigns 
650 0 7 |a mobil marketing  |7 ph353334  |2 czenas 
650 0 9 |a mobile marketing  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks, manuals, etc  |2 eczenas 
910 |a ZLD002 
992 |a BK  |b SK  |d 1 
999 |c 66795  |d 66795 
952 |0 0  |1 0  |4 0  |6 339138DUSHINSKIK  |7 0  |8 BOOK  |9 121018  |a UTBZL  |b UTBZL  |c 010  |d 2013-02-05  |l 1  |m 1  |o 339.138/DUSHINSKI,K.  |p 420010148033  |q 2028-12-21  |r 2019-08-26  |v 756.00  |w 2019-08-26  |x N:nákup;  |y 08 

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