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LEADER |
01896cam a2200445 a 4500 |
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66793 |
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CZ ZlUTB |
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20240829152117.0 |
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ta |
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080401s2008 xxua b 001 0 eng |
020 |
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|a 9780470185988
|q (váz.)
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035 |
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|a (OCoLC)ocn174131628
|
040 |
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|a YDXCP
|b cze
|c YDXCP
|d BTCTA
|d BAKER
|d BWX
|d UAT
|d DLC
|d ZLD002
|
072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
080 |
|
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|a 659.19
|2 MRF
|
080 |
|
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|a 658.8:004.738.5
|2 MRF
|
080 |
|
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|a 658.8:621.395.721.5
|2 MRF
|
080 |
|
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|a (035)
|2 MRF
|
100 |
1 |
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|a Sharma, Chetan
|7 utb2013745265
|4 aut
|
245 |
1 |
0 |
|a Mobile advertising :
|b supercharge your brand in the exploding wireless market /
|c Chetan Sharma, Joe Herzog, Victor Melfi
|
260 |
|
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|a Hoboken :
|b John Wiley & Sons,
|c c2008
|
300 |
|
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|a xxvii, 404 s. :
|b il. ;
|c 24 cm
|
504 |
|
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|a Obsahuje bibliografické odkazy a rejstřík
|
650 |
0 |
7 |
|a internetová reklama
|7 ph137256
|2 czenas
|
650 |
0 |
7 |
|a internetový marketing
|7 ph137251
|2 czenas
|
650 |
0 |
7 |
|a mobil marketing
|7 ph353334
|2 czenas
|
650 |
0 |
9 |
|a Internet advertising
|2 eczenas
|
650 |
0 |
9 |
|a Internet marketing
|2 eczenas
|
650 |
0 |
9 |
|a mobile marketing
|2 eczenas
|
655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
700 |
1 |
|
|a Herzog, Joe
|7 utb2013745267
|4 aut
|
700 |
1 |
|
|a Melfi, Victor
|7 utb2013745268
|4 aut
|
856 |
4 |
2 |
|3 Biografické informace
|u http://www.loc.gov/catdir/enhancements/fy0829/2008295482-b.html
|
856 |
4 |
2 |
|3 Vydavatelská anotace
|u http://www.loc.gov/catdir/enhancements/fy0829/2008295482-d.html
|
856 |
4 |
1 |
|3 Obsah
|u http://www.loc.gov/catdir/enhancements/fy0829/2008295482-t.html
|
910 |
|
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|a ZLD002
|
992 |
|
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|a BK
|b SK
|d 1
|
999 |
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|c 66793
|d 66793
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952 |
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|0 0
|1 0
|4 0
|6 659SHARMACH
|7 0
|8 BOOK
|9 121016
|a UTBZL
|b UTBZL
|c 010
|d 2013-02-05
|l 1
|m 1
|o 659/SHARMA,CH.
|p 420010148032
|q 2028-12-21
|r 2019-08-26
|v 808.00
|w 2019-08-26
|x N:nákup;
|y 08
|