Marketing ethics

• Other Authors: Smith, N. Craig, 1958- (Editor), Murphy, Patrick E., 1948- (Editor)
• Format: Book
• Language: English
• Published: London : SAGE, 2012
• Series: Sage library of marketing
• Subjects: marketingová etika; marketing; etika; marketing > etické a morální aspekty; ethics; marketing > ethical and moral aspects; kolektivní monografie; collective monographs
• ISBN: 9781446208106
• Physical Description: 5 sv. : il. ; 24 cm

Table of Contents:

• vol. 1. Foundations of marketing ethics. lx, 356 s.
• vol. 2. Positive marketing ethics. 398 s.
• vol. 3. Normative marketing ehics. 407 s.
• vol. 4. Ethical issues in marketing. 451 s.
• vol. 5. New and emerging ethical issues in marketing. 384 s.