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|a 9781446208106
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|a Marketing ethics /
|c edited by N. Craig Smith and Patrick E. Murphy
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| 260 |
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|a London :
|b SAGE,
|c 2012
|
| 300 |
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|a 5 sv. :
|b il. ;
|c 24 cm
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| 490 |
1 |
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|a Sage library of marketing
|
| 504 |
|
|
|a Obsahuje bibliografie
|
| 505 |
0 |
|
|a vol. 1. Foundations of marketing ethics. lx, 356 s. -- vol. 2. Positive marketing ethics. 398 s. -- vol. 3. Normative marketing ehics. 407 s. -- vol. 4. Ethical issues in marketing. 451 s. -- vol. 5. New and emerging ethical issues in marketing. 384 s.
|
| 653 |
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|a marketingová etika
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| 650 |
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| 650 |
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|a marketing
|2 eczenas
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| 650 |
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9 |
|a ethics
|2 eczenas
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| 650 |
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|a marketing
|x ethical and moral aspects
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| 655 |
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7 |
|a kolektivní monografie
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| 655 |
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9 |
|a collective monographs
|2 eczenas
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| 700 |
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|a Smith, N. Craig,
|d 1958-
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| 700 |
1 |
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|a Murphy, Patrick E.,
|d 1948-
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| 830 |
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|a Sage library of marketing
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